B2B Expo logo

25 & 26 MARCH 2020


MTEX Theatre 2

    • Wednesday

      Beth Johnson: Speaking in the MTEX Theatre 2

      11.00 - 11.30

      Beth Johnson

      Learn How Big Brands Aquire New Customers and Manage Budgets!

      Umbrella works with Top 100 Companies including Financial Services, FMCG and Tech. We work with adverstisers such as Diageo, Unilever, Mondelez, O2, and Zurich to name a few. We cleverly use incentives, gifts, and games to get uplift in sales, personal data, opinions, loyalty etc. Each campaign asks for an action by the customer in return for something from the brand. In this 30 minute session we are going to look at how these mature advertisers get new customers and increase sales and how these same strategies can be used for the B2B market. 3 Key Takeaways: - How big brands incentivise to get new customers and increase sales - How to apply the same strategy via B2B examples - How to manage budget for the execution of the campaign

      Kenda Macdonald: Speaking in the MTEX Theatre 2

      11.40 - 12.10

      Kenda Macdonald
      Automation Ninjas

      Using neuroscience and buyer psychology for super-effective marketing automation

      Developments in neuroscience have given us a deeper understanding of how buyers make purchase decisions. Best selling author and award winning CEO of a global digital agency, Kenda Macdonald will show you how to combine this knowledge with powerful marketing automation to create your ideal customer journey to drive lead engagement and customer lifetime value. 3 Key Takeaways: - Learn the neuroscience behind the purchase decision - Understand the 4 key steps your marketing needs to cover for conversion - How to maximise every lead for customer lifetime value

      Mikael da Costa: Speaking in the MTEX Theatre 2

      12.20 - 12.50

      Mikael da Costa
      Leadoo Marketing Technologies

      How to transform your website into a sales machine?

      Many companies spend a good part of their marketing budget in attracting traffic and producing interesting content but lack the ability to turn that traffic into leads. The reason why traditional lead generation doesn’t work is that 90% of your website visitors brought in with marketing are passive and you need to activate them before you can convert them. Want to learn how it can be done and how to get rid of "marketing waste"? 3 Key Takeaways: - How to increase website conversion +30-70% - How to deliver better service to your website visitors - How to activate website visitors

      Dominic Marrocco: Speaking in the MTEX Theatre 2

      13.00 - 13.30

      Dominic Marrocco

      How Marketers are Using Artificial Intelligence to Drive Business

      This seminar will reveal market trends and best practices about how artificial intelligence is helping marketers deliver better customer experiences and drive sales. 3 Key Takeaways: - Gain insider information about real life marketing applications for artificial intelligence - Learn how artificial intelligent tools help marketers generate personalized information - Learn how artificial intelligent will make conversations between B2B more impactful in the future

      Remco Armee: Speaking in the MTEX Theatre 2

      13.40 - 14.10

      Remco Armee
      Close – The Mobile Marketing platform

      Learn how to increase the impact of your live event

      When organizing a festival, musical or (B2B) event the question is always: how can you increase the engagement with your visitors? A higher engagement to better convey your (brand)story, improve the customer journey or increase revenues. In this case presentation Remco will show how brands like Stage Entertainment, Sanoma and Artis increase their impact with a direct mobile communication channel – before, during & after the event. 3 Key Takeaways: - The end of the ticket transaction can become the starting point of an engaged relationship with your visitor. - A direct mobile communication channel increase impact: before, during & after the event - Brands like Stage, Sanoma and Artis successfully use these 10-15 contact moments with high conversion to improve the customer, gather new customer data & increase revenues.

      James Alty: Speaking in the MTEX Theatre 2

      14.20 - 14.50

      James Alty

      How to use marketing dashboards to drive your campaign actions

      James will show how the latest in marketing dashboard technology can be used to present powerful data analytics and customer insight. He will show the benefits of being able to interact with your customer analytics resources and also make them accessible to the stakeholders in your business. He will show how smart data visualisation and interaction enables you to drive marketing campaign actions directly from insight. James will conclude with 10 top techniques you can apply to your marketing dashboards to communicate success with your colleagues. Transform your data insights into action today! 3 Key Takeaways: - Learn how marketing dashboards enable you to get hands on with powerful insight and drive campaign action - See how powerful analysis can be made easy to use for marketers and your colleagues - Discover 10 practical ways to analyse and visualise your key marketing metrics in a dashboard

      Julian Tedstone: Speaking in the MTEX Theatre 2

      15.00 - 15.30

      Julian Tedstone

      What are design systems, and how they can improve your ROI

      If you need to enter a marketplace quickly, build customer understanding quickly, or extend your reach, design systems can help your business's web CMS achieve better results. But what are they? How do they work? And how do you know if your business needs one? Key Takeaways: - Design systems provide a flexibility that allows content publishing on my marketing teams schedule, not my agencies schedule - Design systems can help me get a web presence in my marketplace more quickly - Design systems can help me understand my customer base better - Design systems can help me reach new customer segments more efficiently