Establishing the right accounts for account-based marketing (ABM) is paramount to the success of your growth strategy and winning your next large account.

The alignment of sales and marketing is critical to determining the best accounts for a successful ABM strategy. However, more often than not there is a disconnect between which accounts business' think they should target vs. the reality of the best fit accounts, following in depth analysis and insight work.

• Practical tips on selecting accurate accounts to grow your business.
• Pitfalls to be aware of during key account selection.
• How intent data can be misleading if taken out of context.