The B2B Marketing Expo, known for its dedication to showcasing the latest trends and innovations in the B2B marketing sector, has chosen alan. agency to bring their acclaimed podcast to life for the first time. This live event is set to take place during the upcoming B2B Marketing Expo, providing attendees with a unique opportunity to engage with industry thought leaders in a dynamic setting. Some of the brightest minds in B2B marketing who have featured in their podcast have included Aine Bryn the CMO at Marsh McLennan, Lucy Birch the CM&CO at Kantar Public, and Gonzalo Garcia Villanueva the Global CMO at NielsenIQ.

"We are all buzzing to take 'B2B marketing: the provocative truth' live, finally!" said Benedict Buckland, MD of alan. "B2B marketing expo is the perfect platform for the podcast. We can't wait to get on stage, share insights from leading B2B marketing leaders and get people questioning a few norms about the industry."

The live podcast event will feature prominent experts (stay tuned for guest speaker announcement!), thought leaders, and marketing visionaries who will share their perspectives on the latest trends, strategies, and innovations in the B2B marketing landscape. Attendees can look forward to engaging discussions, provocative insights, and valuable takeaways to enhance their marketing efforts.

"We are excited to collaborate with alan. agency and host the live version of 'B2B Marketing: The Provocative Truth' at our upcoming event," said Carrie Lee, Head of Marketing at Roar B2B. "This partnership aligns perfectly with our mission to provide attendees with top-tier content and the opportunity to connect with industry leaders. It's an event that no B2B marketing professional should miss."

The partnership between alan. agency and B2B Marketing Expo is expected to create a buzz in the marketing community and attract professionals from various industries seeking to stay ahead in the rapidly evolving B2B marketing landscape.