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5th September 2024 | Waldorf Hilton Hotel, London

WELCOME

The Leaders Summit is for marketing leaders like you who want to learn and hear about the latest insights disrupting the industry and how they can help your teams stay ahead of the curve.

Hear from expert speakers and learn how you can stay on top of this fast-paced, ever-changing industry.

We promise you will come away with your head swimming with ideas and actionable business takeaways; like why B2B Demand Generation is just as important as Lead Generation and how these two marketing functions can complement each other, and if run properly they can help increase your sales pipeline ten-fold. 

The conference will have very influential speakers from companies like Microsoft, Fabric Academy, alan. agency and more highlighting a handful of essential topics that are causing a stir in the industry at the moment.

The topics covered throughout this 1-day event are:

The Future of Marketing

Metric Madness

Driving Growth with Partnerships

Marketing, the Money Maker

GET SUPER EARLY BIRD TICKETS

 

 

 

Marketing leaders summit 2024

The Agenda

Session One: The Future of Marketing

09:35 - 09:55

The Priorities you Should be Focusing on for the Next 12 Months

09:55 - 10:15

The Future of Search Strategy and How It'll Shake Up your Brand

10:15 - 10:35

Putting the ‘Market’ in Marketing: Shifting perceptions and becoming a strategic lever for your business

SPEAKER: Stefano Iacono, Marketing Director at 6sense

10:35 - 10:45 - Question and Answer

10:55 - 11:25 - Networking Break

Session Two: Metric Madness

11:35 - 11:50

Venturing into GenAI Territory and the Risks that need to be Considered

SPEAKER: Adrian Cutler, Director of Global Agency at Microsoft

11:50 - 12:05

Mastering Impact-Based Demand Generation

12:05 - 12:20

What's Next for Customer Data in Marketing?

SPEAKER: Patrick Zinga, Digital Media, Data Martech Lead, The HEINEKEN Company

12:20 - 12:35

Data to Drama: Why Metrics Make All the Difference

12:35 - 12:45 - Question and Answer

12:55 - 13:55 - Lunch and Networking Break

Session Three: Driving Growth with Partnerships

14:05 - 14:25

Syncing up Marketing and Sales - Everything you Need to Know for the Collaboration

SPEAKER: Lisa Eaton, Founder of Fabric Academy

14:25 - 15:05

Panel: Kicking Dysfunction to the Curb and Creating Collaboration to Drive Growth

HOST: Lisa Eaton, Founder of Fabric Academy

15:15 - 15:30 - Networking Break

Session Four: Marketing, the Money Maker

15:30 - 15:45

A Guide to Supporting Business Growth

15:45 - 16:00

Proving to the Board the Commercial Value of Marketing

16:00 - 16:15

Why Shrinking Marketing Funds are Throwing a Wrench in Growth and Brand Recognition - and what you can do about it!

16:15 - 16:25 - Questions and Answers

16:25 - 16:30 - Chair's Closing Remarks

Networking

The Marketing Leaders Summit is the perfect place to grow your network within the marketing industry and to meet other marketing leaders. Share your stories, connect on LinkedIn and gain a new supporter!

Influential Speakers

Our speaker line-up is full of influential experts in their field and will leave you with actionable takeaways for your role. With 4 key themes throughout the day you'll have lots of insights to share with your team.

Breakfast & Lunch

Start your day with a networking breakfast, and keep your energy levels up with a delicious and hearty lunch. A great way to networking with other marketing professionals.

Tickets

Super Early Bird - Marketer

£249 + VAT

- Welcome and networking breakfast

- Access to all content throughout the day

- Networking breaks with drinks and snacks supplied

- Lunch

- Access to our exhibitor village

Super Early Bird - Supplier

£299 + VAT

- Welcome and networking breakfast

- Access to all content throughout the day

- Networking breaks with drinks and snacks supplied

- Lunch

- Access to our exhibitor village

Headline Sponsor

6sense logo leadrs summit

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND