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14 Sep 2021

What is a Gate? The Method

When it comes to collecting data on potential customers a strong content gating strategy is key for your businesses marketing success. In this short video, we will define a gate and show you how it differs from a traditional web form so you can optimise your web conversions and get more out of each lead.



Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.