Despite all the hype, the best marketers don’t succeed by buying the latest tech, using cheat sheets or following what everyone else does. They use their brains.

So if you’re fed up with a constant diet of AI-this and Chat-GPT that, this session is ideal for you.

We’ll show you to make strategic marketing brainpower your secret sauce. You’ll see how even the smallest drizzle can make a remarkable difference.

Key Takeaways:

1. When, how and why you need to use brainpower to address strategic challenges
2. Powerful, relatable examples in both B2B and B2C
3. Simple frameworks to get the most out of your marketing brain
4. Key parts of the marketing mix that need the most brainpower