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Full Funnel B2B Marketing: The science and frameworks behind connecting brand and demand

30 Nov 2023
Keynote Theatre
Strategy & Planning , Trends & Big Ideas

Do you find yourself burning out while chasing elusive ROI in your B2B marketing funnel? Join 6sense and LinkedIn to uncover:

  1. Understanding your market - The 3 fundamental truths that impact your ROI and cost you time, money, and sanity.
  2. The Art and Science of Brand - LinkedIn's Customer Science team reveals it's latest research from 680+ brand studies with pro-tips to help you stand out from the crowd.
  3. A foolproof 5-step campaign framework to connect Brand and Demand (and a free copy of the Amazon best-selling book that inspired it)

Plus examples of full-funnel campaign blueprints in action!

Fernanda Gurgel, Senior Content Marketing Consultant, EMEA & LATAM - LinkedIn
Stefano Iacono, EMEA Marketing Director - 6sense

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.