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Music and ABM: How we converted research to rhythm to engage C-Suite audiences and change their tune

30 Nov 2023
Brand, Video & Content Creation Theatre
Creativity & Innovation , Trends & Big Ideas

Behind the scenes of a x3 award-nominated ABM programme.Facing intense competition with only limited resources, Addleshaw Goddard used a mixture of human-centric research and distinctive delivery to truly exceed their ABM goals. Working with Digital Radish, their highly creative, music-led campaign used original in-house musical compositions to present thought-leadership in a way B2B marketing has never seen before.

Key Takeaways:

  • Our process and top tips to generate unforgettable creative ideas
  • How you can deliver thought-leadership that truly stands out
  • Maximising the impact of your ABM programme with limited resources
  • Embedding a creative-led culture within your marketing team
  • Recommendations to secure sign-off on bold creative ideas in you business
Renaye Edwards, Co-Founder and Managing Director - Digital Radish
Brian Macreadie, Marketing Director - Addleshaw Goddard
Lauren Tucker, Account Director - Digital Radish

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.