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Unpacking the Generative AI opportunity for B2B

29 Nov 2023
Demand Generation, Data, AI & Analytics Theatre

Generative AI is still in its early stages of development, but it has the potential to transform the B2B landscape in numerous ways. In this session, we look to unpack this opportunity around four pillars (creative enablement, campaign activation, customer experiences and internal efficiencies) where we see the biggest potential for the technology to deliver value. We’ll also address the risks and practicalities of using generative AI tools as well as demonstrating the most relevant case studies from the B2B world.

Key Takeaways:
(1) learn more about the Generative AI opportunity
(2) understand the practicalities of using Generative AI tools
(3) get a steer on the use cases that will impact B2B in the coming years.

Alex Hamilton, Head of Innovation - Dentsu UK
Tom Setter, Strategy Partner - Merkle B2B