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Connected Demand Generation: Multi-channel nurture for a seamless customer experience

30 Nov 2023
Demand Generation, Data, AI & Analytics Theatre
Digital Marketing

B2B audiences demand personalised experiences. Implementing a multi-channel approach is paramount in executing a successful demand gen strategy for B2B clients. We’ll unpack leveraging multiple platforms, to create a cohesive and engaging account experience that resonates with a clearly defined target audience on their journey from “lead to loyal”.

Key Takeaways:

  • Why ABX (account based experiences) are key to driving positive business outcomes
  • Learn how to identify relevant purchase drivers from in-market intent.
  • Understand the importance of personalisation and timing
  • Uncover how paid media can enable a closer alignment of marketing and sales
Laura Pierce, Head of Global Digital Activation - Merkle B2B
Marius Pletsch, Client Lead, B2B - Merkle B2B

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.