Harnessing the power of inclusion for profitability, productivity and social change
For those who want to be truly representative to their audience, help to enact social change, and drive business success.
Inclusion in marketing matters for businesses and brands who want to show that they care and really ““get it””. As marketers, you communicate about products or services that address your target audience’s needs, challenges, and aspirations. But how believable are you if your marketing doesn’t actually reach or represent your audiences?
Let’s face it, marketing isn’t just about reflecting society; it has this incredible power to shape it. This talk dives into how to use this power to create real societal change. We’ll explore how being inclusive in marketing can not only drive business success but also build strong connections between brands and communities.
What you can expect to learn:
- What it really means to be diverse and inclusive
- The business imperative for inclusion
- Principles of inclusive marketing you can apply straight away