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Make 'brand' simple again: Make a promise to the customer

30 Nov 2023
Keynote Theatre
Strategy & Planning , Creativity & Innovation

Mimi Turner from the B2B Institute at LinkedIn, and David Tiltman of WARC detail the findings of a study of more than 2,000 campaigns to see what happens when companies build communications around a specific promise to the customer.
• Find out what makes a good promise to the customer and how the approach delivered enhanced commercial impact.
• Uncover why making a promise to the customer could be a more effective wrapper for the 4Ps of marketing than the increasingly misunderstood idea of brand.
• Find out why this approach can help boost effectiveness in the B2B space particularly.

David Tiltman, SVP Content - WARC
Mimi Turner, Head of EMEA and LATAM - B2B Institute, a LinkedIn Think Tank

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.