Skip to main content

Building a recession-proof content strategy

30 Nov 2023
Digital Marketing & Social Media Theatre
Digital Marketing

We’ve spent the last few months revolutionising our content strategy at Cognism.

As “more with less” became the norm in 2023, the team realised we needed a fresh approach to content. To solve our content scalability problems. To break free of restrictive B2B formats. To give our ‘media machine’ the fuel it needed to beat last year’s benchmarks.

In this session, Liam Bartholomew will walk through that revamped approach that has enabled 50%+ growth in an otherwise challenging year:

  • Building a strategic narrative and POVs to underpin our content
  • Creating a ‘value loop’ strategy to stay top of mind with buyers
  • Using B2B Influencers to give our content authority at scale
  • Applying a fresh approach to “big rock” brand campaigns
Liam Bartholomew, VP of Marketing - Cognism

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.