Building a recession-proof content strategy
We’ve spent the last few months revolutionising our content strategy at Cognism.
As “more with less” became the norm in 2023, the team realised we needed a fresh approach to content. To solve our content scalability problems. To break free of restrictive B2B formats. To give our ‘media machine’ the fuel it needed to beat last year’s benchmarks.
In this session, Liam Bartholomew will walk through that revamped approach that has enabled 50%+ growth in an otherwise challenging year:
- Building a strategic narrative and POVs to underpin our content
- Creating a ‘value loop’ strategy to stay top of mind with buyers
- Using B2B Influencers to give our content authority at scale
- Applying a fresh approach to “big rock” brand campaigns