Using intent data in marketing campaigns may not be new, but it must deliver results. We’ll show you how.
Andy Johnson from HUT 3 will walk us through Atos' Global award-winning programme demonstrating how intent data revealed opportunities in key accounts and prospects in a combined ABM and new logo initiative.
The result? €249 million of pipeline and a deal value of €71 million.
Gain insight into:
• How to extract the value of intent data from campaign activity and align it with sales.
• How to repurpose campaign material across buyer stages within multiple campaigns.