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How to generate €249 million of pipeline with intent data.

30 Nov 2023
Demand Generation, Data, AI & Analytics Theatre
Creativity & Innovation

Using intent data in marketing campaigns may not be new, but it must deliver results. We’ll show you how.
Andy Johnson from HUT 3 will walk us through Atos' Global award-winning programme demonstrating how intent data revealed opportunities in key accounts and prospects in a combined ABM and new logo initiative.
The result? €249 million of pipeline and a deal value of €71 million.
Gain insight into:
• How to extract the value of intent data from campaign activity and align it with sales.
• How to repurpose campaign material across buyer stages within multiple campaigns.

Andy Johnson, Founder and Head of Client Strategy - HUT 3

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.