Sales and Marketing Alignment is an intricate dance of collaboration and consistency – the synergy between the two functions forms the essence for optimising customer engagement, driving growth, and achieving success. But which team is more important to Go-to-Market's success?

We'll explore the significance of aligning sales and marketing practices, the success stories, and pain points. You'll hear from both sides and see who is the driving factor to GTM success and how to successfully foster collaboration between sales and marketing.