In today’s environment, B2B marketers can’t afford to get the most out of every investment they make to drive revenue. Yet, when it comes to one of the most essential elements for driving efficiency and effectiveness – intent data – most organizations are not leveraging it to its full potential. In this session, you’ll learn from industry veterans how to get the most out of buyer intent data, how to use it to combat industry and economic shifts, and how AI is fuelling next-generation precision intent intelligence.