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Social Media — Your biggest channel and your most blatant afterthought

29 Nov 2023
Keynote Theatre
Digital Marketing , Social Media & Influencer Marketing

Demand generation has changed. Forms no longer work. Product Lead Growth underperforms. SEO is only getting harder. Content is rarely opened. So how does one rise above the noise, generate demand, create hype, create community advocates, and still meet or exceed your revenue targets? According to Gartner, HubSpot, LinkedIn, and others, it's all via social media yet ironically it's the one channel every marketer ignores. It's time to change your thinking and embrace it. But where do you start and how do you communicate the strategy? Join Darryl Praill as he breaks it all down, makes you uncomfortable, and tells you exactly what you need to do.

Key Takeaways:
1) Understand why social media is the biggest channel available to you
2) Learn the framework necessary to leverage the channel
3) Identify what skills you need and how to acquire the necessary talent to succeed
4) Communicate the plan to the stakeholders and manage expectations
5) Measure everything to prove impact rather than just relying upon classic vanity metrics such as like and follows.

Darryl Praill, Protagonist

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.