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The DMA's CMO Measurement Toolkit

30 Nov 2023
Demand Generation, Data, AI & Analytics Theatre

The current economic climate of stagflation has meant that marketing budgets are under more pressure than ever. However, at the same time, short-term performance marketing effectiveness has declined by 62% over the past two years, while brand campaign effectiveness has nearly doubled. The DMA's ‘CMO Measurement Toolkit’ provides CMOs with guidance to identify effective measurement and prove marketing effectiveness in the boardroom.

Ian Gibbs, Insight and Planning Director - DMA (Data & Marketing Association)