What can Enterprise B2B and Enterprise B2C learn from each other in 2024?
ISBA (an advisory body that represents brand owners in the UK) hosts Kepler (A digital agency with clients such as HSBC, EasyJet and Sanofi ) and the Global Director of Integrated Campaigns at Sage to discuss themes digital marketers will be focusing on in 2024 including the death of the cookie and the shift to 1PD, Measurement and Evolving agency models and in housing.
- What should B2B marketers be focusing on in 2024?
- How will the death of the cookie impact measurement and targeting techniques in digital?
- Should I be thinking about in-housing aspects of digital marketing?