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What can Enterprise B2B and Enterprise B2C learn from each other in 2024?

29 Nov 2023
Brand, Video & Content Creation Theatre
Digital Marketing , Data & Analytics

ISBA (an advisory body that represents brand owners in the UK) hosts Kepler (A digital agency with clients such as HSBC, EasyJet and Sanofi ) and the Global Director of Integrated Campaigns at Sage to discuss themes digital marketers will be focusing on in 2024 including the death of the cookie and the shift to 1PD, Measurement and Evolving agency models and in housing.

Key Takeaways:

  • What should B2B marketers be focusing on in 2024?
  • How will the death of the cookie impact measurement and targeting techniques in digital?
  • Should I be thinking about in-housing aspects of digital marketing?
Peter Chadwick, Director Global Campaigns - Sage
James Coulson, Managing Partner - Kepler
Dan Larden, Head of Media - ISBA

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.