Greg will draw heavily on both his digital agency and in-house experience to lay out a case for why sessions from quality traffic sources are in many cases, becoming scarcer and more expensive for marketers.

He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.

Greg will tackle questions like:

• What should a digital marketer's response be to the rising value of sessions?
• How do we keep website conversions and leads high?
• And how to do so as quality site sessions are coming at more of a premium?