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The Increasing Value of a Website Session

30 Nov 2023
Marketing Technology & SEO Theatre
Digital Marketing

Greg will draw heavily on both his digital agency and in-house experience to lay out a case for why sessions from quality traffic sources are in many cases, becoming scarcer and more expensive for marketers.

He’ll examine threats to traffic levels across a range of online channels; grapple with what a marketer’s response should be; and advise on how we can keep website conversions and leads high. Even as quality site sessions come at more of a premium.

Greg will tackle questions like:

  • What should a digital marketer's response be to the rising value of sessions?
  • How do we keep website conversions and leads high?
  • And how to do so as quality site sessions are coming at more of a premium?
Greg Landon, Head of Marketing - Leadoo

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.