Canberk is the current Global Head of Paid Acquisition at Cognism.
In under a year, he has doubled Cognism's pipeline from paid ads and increased the pipeline from Facebook Ads by 500%.
He has also grown his team from 1 to 6 people, whilst re-shaping the paid acquisition strategy. Taking a leading role in optimising paid channels for efficient and sustainable growth.
Canberk has an extensive background in growth and marketing, having served as Head of Growth at Deepcrawl and Growth Manager at Mowico. At Deepcrawl, Canberk was responsible for building the growth function within the company and overseeing the company's marketing, sales, and revenue operations. During their time at Mowico, Canberk oversaw the product, business ops, and marketing teams and successfully implemented a PLG model that resulted in 50% MoM growth.
Canberk began their career as a Junior Corporate Associate at Dentons before transitioning into the role of Growth Hacker at Cleanzy. In their current role as Global Head of Paid Acquisition at Cognism, Canberk is responsible for leading the company's paid acquisition efforts.
Canberk has a Bachelor's degree in Law from Bilkent University. Canberk also has a Banking, Corporate, Finance, and Securities Law degree from Maynooth University. In addition, they have an Investments and Securities degree from Universitat de Barcelona. Canberk Beker is also certified from CodeAcademy in Advanced Data Science (Python 3.0), CXL in Conversion Optimization, CXL in Technical Marketing, HubSpot in Online Marketing Certified Professional (OMCP), Adobe in Marketo Certified Associate, Scrum Alliance in Certified Scrum Product Owner (CSPO), American Marketing Association in PCM Content Marketing, Google in Advanced Google Ads, and Google in Advanced Google Analytics.
29-Nov-2023Digital Marketing & Social Media TheatreHow Cognism optimised pipeline for efficient growth