Skip to main content
Carey Trevill

Carey Trevill

Chief Executive Officer, British Promotional Merchandise Association (BPMA)

Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands. She is an experienced business owner which has included the M&A of her own business going on to manage the UK flagship for global agency group TLC Marketing Worldwide. Swapping stages to work in trade and industry, she was appointed Managing Director of The Institute of Promotional Marketing until 2018 which included a position on the Committee of Advertising Practice in the UK (CAP) examining the broadcast and non-broadcast advertising regulations in the UK. She remains an independent advisor on the CAP PMDRP panel, reviewing promotional and direct marketing cases.

Working with a wide variety of organisations through her consultancy Mission Element, she provides advice and support to organisations on campaign compliance, marketing, promotion, and change management. Appointed by the Board at trade association, British Promotional Merchandise Association (BPMA) in the role of part time CEO since early 2020, she has been working closely with their members to support their businesses during the unprecedented economic upheaval of the pandemic, improving industry standards and compliance, complying with the CAP Code plus launching the Association sustainable initiative, the StepForward Pledge. As members of the Advertising Association, Carey also takes the BPMA seat at the AA Council, is part of AdNetZero and UKAEG, partnered with Government teams. Her work includes lobbying Government and Ministers on the wider industry position for creative industries and export; highlighting the needs of the sector and delivering joint initiatives to businesses supported by BEIS and DIT.

Carey is also Director of theSPC; specialist consultancy providing capability, audit and tender services for creative production on behalf of local and global clients and recently appointed as strategic advisor to PR and influencer agency, BIG little LDN.


Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.