At LinkedIn, Fernanda helps brands develop memorable, effective content marketing strategies that aren't Bit 2 Boring. As a journalist and marketer, she's spent countless hours inspiring brands and executives to create meaningful connections through content, insights and ideas. Since social media's infancy, she has worked with editorial and marketing teams as well as insights and media measurement and has also led social intelligence and digital selling programs for large Tech and FMCG companies. She aims to facilitate discussions promoting transparency, collaboration, diversity, and inclusion.
30-Nov-2023Keynote TheatreFull Funnel B2B Marketing: The science and frameworks behind connecting brand and demand