Jason is the Founder of B2B Better, a strategic marketing advisory firm for B2B tech companies. After 10 years working across the enterprise sales cycle and two 7-figure exits, he realized that many businesses totally fail to extract commercial value out of their marketing efforts. He set up B2B Better to help these companies to install a system that creates demand and generates a long-term sales pipeline. He is also the host of the B2B Better podcast – a weekly interview series that exists to help complex businesses understand and execute a modern-day marketing strategy.
29-Nov-2023Demand Generation, Data, AI & Analytics TheatreMarketing Across the Enterprise Sales Cycle