Laura Pierce is Head of Global Digital Activation for performance media at Merkle B2B, a dentsu company. She leads a multi-channel paid search, social and programmatic team and champions key performance client relationships. She has a wealth of experience in delivering end-to-end user-centric performance strategies as well as identifying new and innovative solutions to drive meaningful connections between her clients and their customers.
Previous to joining dentsu over 6 years ago, she lead and executed performance strategies across a variety of industries such as Ecommerce, FMCG, Motors, B2B and Travel.
30-Nov-2023Demand Generation, Data, AI & Analytics TheatreConnected Demand Generation: Multi-channel nurture for a seamless customer experience