Lauren’s career covering nearly 20 years in digital and data strategy, ranges from a deep expertise in consumer identity data monetisation, data and advanced analytics technology, operational process excellence. She has served in a variety of roles from Product Marketing, to Director of Strategy, Big Data Start-Up Leader, a Chief Data & Digital Officer and a Chief Operating Officer for Digital Transformation. Throughout her roles at an Equifax spin-off, IBM and dentsu international, she has delivered projects with clients ranging from the Carrefour, Walgreen-Boots, AB InBev, O'Neill, Lloyds Bank, Visa, JLR and Vodafone. She runs the Data & Analytics practice at Accenture Song and has been recognised for the past several consecutive years as a top 100 leaders in Data in the UKI by DataIQ and her peers.
29-Nov-2023Demand Generation, Data, AI & Analytics TheatreGenAI from the CSuite - Lessons and Predictions