Tom Setter is a strategy partner at Merkle B2B, a Dentsu Company. Tom collaborates closely with our Global clients to craft media strategies that deliver real business results. By diving deep into audience needs, behaviours, and business challenges, he delivers data driven strategies that align to the moments and channels that matter most.
Tom has a wealth of experience having worked in marketing for over 18 years on both client and agency teams across multiple sectors in both B2C and B2B, working for some of the world’s largest brands.
29-Nov-2023Demand Generation, Data, AI & Analytics TheatreUnpacking the Generative AI opportunity for B2B