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18 Nov 2020

Building a Predictable marketing engine

The goal of any marketing team in a scaling business is to drive qualified demand that converts at a predictable rate. However, getting to this state can take many iterations.

In this session, James will share practical advice, real-world examples and key lessons from Cognism's journey to building marketing engine that generates revenue time and time again.

  • Channel testing and optimisation: which channels convert?
  • Content plans that can get you to page 1 of Google
  • Marketing team structures and roles. 
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.