The goal of any marketing team in a scaling business is to drive qualified demand that converts at a predictable rate. However, getting to this state can take many iterations.

In this session, James will share practical advice, real-world examples and key lessons from Cognism's journey to building marketing engine that generates revenue time and time again.

• Channel testing and optimisation: which channels convert?
• Content plans that can get you to page 1 of Google
• Marketing team structures and roles.