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19 Nov 2020

The gamification of marketing: pushing the boundaries of virtual events with Samsung Life Unstoppable

Combining experiential thinking with a human-centric design philosophy, creative agency Smyle has rewritten the rules of how brands engage virtually with its creation of an interactive digital hub to launch exciting new Samsung products.

Smyle's Innovation Director Matt Margetson will walk you through the pioneering project and discuss how he and his team of experts worked together with long-term partner Samsung to create an immersive hyper-realistic 3D world, gamifying the whole experience for those who stepped inside.

Revealing how gaming technologies were put into play for the very first time in this setting, Matt will showcase the results of a product launch that delivered powerful emotional resonance and raised the bar for virtual experiences of the future.

View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.