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10 & 11 NOVEMBER 2020


Angus Thwaites: Speaking at the B2B Marketing Expo

Angus Thwaites

Senior Business Development Manager  -  The Telemarketing Company

High quality leads, high performance sales, with the human touch

A fundamental shift in the way customers view brands makes channels that build trust and deliver meaningful connections more valuable than ever.
Not only is human interaction a strong differentiator in our digital world, phone-based marketing provides an agile and powerful channel that can improve lead flow, quality and conversion in ways that other channels can't.
We consider how a flexible, personal channel such as voice delivers the authentic, 'human' experience that customers expect, whilst driving high-value results throughout the customer life-cycle, delivering sales, increasing profitability, and extending lifetime value.

3 Key Takeaways:

- Understand the benefits of the human touch within a digital strategy
- Learn how phone-based marketing can accelerate sales and marketing performance
- See real customer examples

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