A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era
With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers?
In this session, we'll answer these questions and you'll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.
- Understand the impact of global privacy
- Measure your effectiveness in terms of consent
- Learn more about how to collect first-party data and the future without third-party cookies