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19 Nov 2020

A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era

With so many recent and upcoming privacy regulations, marketers need to rethink how they interact with users. How can marketers comply with privacy laws while maximizing opt-ins? How has the ecosystem responded to a privacy-first world and what technology changes impact marketers?

In this session, we'll answer these questions and you'll learn how to streamline CCPA & GDPR compliance, leverage a transparent user experience to build trust with your audience, and collect first-party data.

Key Takeaways:

  • Understand the impact of global privacy
  • Measure your effectiveness in terms of consent
  • Learn more about how to collect first-party data and the future without third-party cookies
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.