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18 Nov 2020

Are you selling to the New Buyer?

The buyer has changed. She is not buying interruption anymore. The industrial era sales process is nearly ineffective yet we continue to sell the same way. Simply automating some parts of the process we believe we have adapted to the new methods of buying. We need to understand that the initiative has shifted from the seller to the buyer. The buyer is in charge and this is not changing anytime soon.

3 Key Takeaways:

  • The Buyer has changed.
  • Buyer engagement is about permission.
  • We are in the era of Ethical Analytics.
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.