Carey Trevill has a marketing background spanning agencies, brand and industry and is representing the British Promotional Merchandise Association (BPMA) at B2B Expo. With a proven track record of hard-hitting marketing campaigns together with a clear understanding of how effectiveness can and should be measured, she will be addressing B2B delegates on brand building using the tangible, what can be gained from addressing this in a physical form and how this can be actioned sustainably for an effective result that delivers.