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18 Nov 2020

How to effectively launch your MarTech project - Putting your people first

Technology has driven a huge shift in how customers engage with businesses. Personalised, consistent, multi-channel content is now an expectation. So marketers are harnessing tech to rise to the challenge.

Introducing MarTech to streamline and automate processes can deliver competitive advantage and increase ROI. But it can present a challenge to marketers. We take you through the steps to getting it right no matter what the marketing tool.

  • Picking the right tool for the job
  • Helping you to spot problems before they happen
  • Planning your next project from tech to people
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.