Spam is dead. Mass email is next in line. Erkki presents a case study of a machine learning project combined with personalised newsletters, where 1:1 targeting helped more than double the revenue of one of Baltics biggest retailer's sales generated from their email marketing newsletter program.

3 Key Takeaways:

• Email marketing is easy, everyone is doing it.
• Customer data is a goldmine.
• But when those two are combined, great things can be done.