How we doubled sales from email newsletter with machine learning
Spam is dead. Mass email is next in line. Erkki presents a case study of a machine learning project combined with personalised newsletters, where 1:1 targeting helped more than double the revenue of one of Baltics biggest retailer's sales generated from their email marketing newsletter program.
3 Key Takeaways:
- Email marketing is easy, everyone is doing it.
- Customer data is a goldmine.
- But when those two are combined, great things can be done.