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18 Nov 2020

How we doubled sales from email newsletter with machine learning

Spam is dead. Mass email is next in line. Erkki presents a case study of a machine learning project combined with personalised newsletters, where 1:1 targeting helped more than double the revenue of one of Baltics biggest retailer's sales generated from their email marketing newsletter program.

3 Key Takeaways:

  • Email marketing is easy, everyone is doing it.
  • Customer data is a goldmine.
  • But when those two are combined, great things can be done.
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