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18 Nov 2020

I'll have what they're having (aka how NOT to choose CRM)

Want to select CRM the easy way? Just ask your Sales Manager what they used at their last company, and the decision's made. Or is it? CRM is only one ingredient in the business transformation recipe. You should also consider potential constraints of your current technology architecture, the end-to-end business processes your systems must support and the collective appetite of users for change. Companies often underestimate the resource that should be allocated to making a decision that has such long-term financial consequences. Evaluating these areas takes time but saves thousands in the long term.

3 Key Takeaways:

  • The benefits of capturing formal requirements for CRM implementation
  • The new tools on the block to help you gather requirements
  • The long term value of investing in detailed requirements elicitation
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We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.