This seminar will explore why, in an era of great technology advancements, relationships between individuals are still extremely important and are key to improving client experience and driving revenue for organisations. The effectiveness of all marketing, sales and planning to deliver customer excellence starts with having access to accurate data. The most important being: how well do you know your clients?

• Better client experience starts with knowing who your clients are and who is engaging with them: I.e. Your relationship capital
• Relationship Capital as an intangible asset of a business that can help gain competitive advantage and drive client experience to increase revenues
• In B2B selling, relationships still matter