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18 Nov 2020

Kill the MQL

It's time to rethink the leads you generate. We all share the ambition to reduce our Cost-Per-Lead (CPL), but we also need *useful* leads to create revenue. Where could you improve your demand generation strategy? How can you reduce waste, and generate more opportunities?

  • How to use content to generate leads that convert?
  • What channels are best equipped to deliver good leads?
  • How should I measure each channel?
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