Skip to main content
18 Nov 2020

Kill the MQL

It's time to rethink the leads you generate. We all share the ambition to reduce our Cost-Per-Lead (CPL), but we also need *useful* leads to create revenue. Where could you improve your demand generation strategy? How can you reduce waste, and generate more opportunities?

  • How to use content to generate leads that convert?
  • What channels are best equipped to deliver good leads?
  • How should I measure each channel?
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.