Kill the MQL
It's time to rethink the leads you generate. We all share the ambition to reduce our Cost-Per-Lead (CPL), but we also need *useful* leads to create revenue. Where could you improve your demand generation strategy? How can you reduce waste, and generate more opportunities?
- How to use content to generate leads that convert?
- What channels are best equipped to deliver good leads?
- How should I measure each channel?