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18 Nov 2020

Preference Management: Delivering a Personalized User Experience in the Age of Privacy

Privacy laws shine a spotlight on the growing customer demand for privacy, but how do these new laws impact B2B marketers? In this session we'll review B2B case studies that show how brands can create compliant, on brand user experiences that delight the user and comply with the globe's privacy laws. You'll learn how to get closer to your B2B customers through preference management and hear from experts on how to make privacy a competitive advantage and market differentiator.

  • Understand the latest regulatory environment and privacy laws impacting marketers
  • Discover how to create compliant, on-brand and user-centric privacy user experiences and preference centers while maximizing your opt-in rates
  • Learn how to prepare for consumer rights to request, delete and opt-out of the sale of personal information 
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.