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18 Nov 2020

Sales is broken: Why an urgent change is required to drive revenue in a changed world

The pandemic has fundamentally changed the way buyers behave and sent a shockwave through sales teams in nearly every market. All the early signs suggest that these changes will be long lasting, if not permanent. Client expectations will be significantly different, remote selling will remain dominant, and salespeople will need to adapt to survive.

Drawing on the latest research and insights from both buyers and sales leaders, this session will:

  • Reveal the significant changes in the way our clients are buying since the crisis began
  • Share research and insight into what top sales professionals are doing differently right now
  • Provide a way to measure your sales teams against what great looks like today
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.