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19 Nov 2020

The Good, the Bad, and the Not Entirely Accurate

Does the world of digital marketing and advertising sometimes feels like the Wild West? Who can you trust? Are they who or what they say they are? Do they tell the truth?

Nigel Bridges discusses the need for greater honesty and transparency in online advertising. He shares his forthright views on the real impact and cost of fraud and bots, a reliance on inaccurate metrics, and the growing lack of trust that ensues.

Learn to recognise the pitfalls and base your future marketing spending on actionable data insights that you can trust.

  • Understand the shocking impact of click fraud on your digital marketing campaigns
  • Learn how to uncover the data you can really trust
  • Discover the true value of driving 'engaged visitors' to your website 
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.