Creating emotional connections with your audience is not just a B2C game.

We are all human. We can all burst into laughter, cry out in frustration and punch the air in delight. If these reactions are the result of a marketing campaign, we know we're onto a winner. Games entertain and engage, and can help you foster powerful and meaningful connections with your audience.

In this short 15 minute seminar, Cari will give you an overview of:

• Who's playing games and more importantly why their playing games
• How B2B brands can engage audiences and meet marketing goals using games</span>
• Practical tips on getting the best results from a game campaign.