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18 Nov 2020

The power of play: leveraging online branded games to create valuable connections and power up your B2B marketing strategy.

Creating emotional connections with your audience is not just a B2C game.

We are all human. We can all burst into laughter, cry out in frustration and punch the air in delight. If these reactions are the result of a marketing campaign, we know we're onto a winner. Games entertain and engage, and can help you foster powerful and meaningful connections with your audience.

In this short 15 minute seminar, Cari will give you an overview of:

  • Who's playing games and more importantly why their playing games
  • How B2B brands can engage audiences and meet marketing goals using games</span>
  • Practical tips on getting the best results from a game campaign.
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.