The Science of Demand Generation: B2B Intent Data
Deploying intent data in campaigns has become the new gold standard for B2B marketers. In fact, our study found that 99% of B2B marketing pros now leverage intent data to some extent in their marketing mix. However, only 44% are able to action on the insights they gather. How can YOU get the most from intent data about your target audience? Join us to learn the scientific approach to demand generation.
This webinar will explore:
- The state of B2B intent data: how is it used among your peers?
- Observation vs insight: using Intent to predict actions
- Boosting conversion ROI using intent for account prioritisation