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19 Nov 2020

The Uncomfortable Truth About MQLs and SQLs: Are you wasting over 70% of your leads without realising?

Marketing teams generate MQLs, but how many of those make any business impact at all. Without realising, most marketing teams are sacrificing their leads due to two basic and fundamental things. Easy to overcome with focus and with little investment required, so why aren't all marketers doing it?

Join Lilah Waite, Group Chief Marketing Officer at Lead Forensics to understand one of the biggest fails most B2B marketing teams make.

Lilah will walk through how her team have overcome the challenges, the results achieved and will present some startling insight. You are encouraged to consider throughout: "What impact could this have on my marketing results?"

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Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND