The marketing climate has changed dramatically in 2020. We are seeing an increase in web traffic and less face to face meetings in parallel with decreased marketing budgets. This session will help you make the most of your organic traffic and improve your web conversion optimization.

Scaling and enabling:

• Scaling - Leveraging content, Converting more organic traffic & Scaling across regions.
• Enabling - Removing technical barriers & allowing teams to experiment.
• Conversion Optimization - Split testing, Form simplification & Conversational marketing.
• Measurement, Data governance and Insight - Global compliance, Accurate Attribution & Conversion Performance.