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18 Nov 2020

Unlocking the value of video busting the DAM(n) myths

Marketers love video - to communicate effectively inside the workplace and to persuade consumers. Despite their creative flair, they are frequently tasked with the responsibility for managing, distributing and providing secure access to content across the org. They joined as marketeers and creatives but risk becoming librarians and archivists.

We take a look at the common pitfalls and explain how marketing teams and creatives can manage corporate video content more effectively - to maximise its full value and to free themselves from the shackles of daily media management.

  • Understanding why video is a complex medium to manage at scale
  • Avoiding common problems when managing large collections of corporate video
  • How to maximise the greatest ROI from your company's videos with less time and resource
View all Virtual Event 2020 On Demand
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Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND