Unlocking the value of video busting the DAM(n) myths
Marketers love video - to communicate effectively inside the workplace and to persuade consumers. Despite their creative flair, they are frequently tasked with the responsibility for managing, distributing and providing secure access to content across the org. They joined as marketeers and creatives but risk becoming librarians and archivists.
We take a look at the common pitfalls and explain how marketing teams and creatives can manage corporate video content more effectively - to maximise its full value and to free themselves from the shackles of daily media management.
- Understanding why video is a complex medium to manage at scale
- Avoiding common problems when managing large collections of corporate video
- How to maximise the greatest ROI from your company's videos with less time and resource