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19 Nov 2020

Using free tools to identify and fix website content

In this practical tutorial, SEO Specialist and Head of Services at Vertical Leap, Lee Wilson, will show you how to use a range of tools (including SEMRush, Google Search, Google Analytics and Google Search Console) to assess how your content is performing, understand where your opportunities are, and fill gaps in your content portfolio where your competitors are getting traction.

You'll learn how to:

  • Identify content gaps and opportunities
  • Identify phrases your competitors are appearing for that you are not
  • Identify old content which should be updated
View all Virtual Event 2020 On Demand

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.