In this practical tutorial, SEO Specialist and Head of Services at Vertical Leap, Lee Wilson, will show you how to use a range of tools (including SEMRush, Google Search, Google Analytics and Google Search Console) to assess how your content is performing, understand where your opportunities are, and fill gaps in your content portfolio where your competitors are getting traction.

You'll learn how to:

• Identify content gaps and opportunities
• Identify phrases your competitors are appearing for that you are not
• Identify old content which should be updated