This morning’s webinar explored how B2B businesses can transform podcasts from a “nice-to-have” marketing activity into a major revenue driver.

In How B2B Businesses Can Use Podcasts to Generate Revenue, Leads and Market Authority, Luke Barnett and Sam Oakes shared a practical framework for launching and scaling a B2B podcast with clear commercial intent. The session focused on using podcasts not as vanity projects, but as strategic tools to generate qualified leads, increase inbound demand and build long-term authority with the right audience.

We had lots of questions from the audience and left with a clear strategy on how to set up and start a B2B podcast.

Watch the full event below!