The subject of Artificial Intelligence (AI) in marketing is something that is often lost in the background of day to day tasks. Many marketers seem to be against it, or even afraid of it. A recent rep ...

User loyalty is simple: Make users happy and they’ll consistently come back. Even better, they’ll tell their friends about you, their friends will come and the cycle will continue. But getting there i ...

The BPMA attended the EXPO in march and have teamed up with We Are Promotional Products to create this infographic which summarizes Jon Birrell’s seminar called; HOW BRANDS GROW WHEN THEY USE PREMIUMS ...

In recent years, it has become an increasingly popular opinion that the similarities between B2B and B2C marketing are growing. Many analysts are now beginning to state that all marketing should be tr ...

Digital marketing is here. It has been here for enough time that it is essential that every company must implement a strategy for it. It has grown exponentially over the past decade, and has led to ma ...

Homes are becoming smarter. You can now turn on the radio, turn on the lights and find out the weather forecast without even pressing a button. How, you ask? By voice activation. In the UK, 22.4% of i ...

B2B marketing is important. It’s also highly professional, but that doesn’t mean that it can’t be fun! Many marketers see B2B marketing as nothing more than necessary when they should be looking to ma ...

While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy. This is purely from the nature ...

As with everything in human nature, marketing trends change and develop as time goes on. Thinks will be popular or effective for a while, but eventually they’ll become outdated, making room for new in ...

Influencer marketing. What is it? Many believe that it is simply a reinvention of the age-old technique of paying a celebrity to appear alongside your product even though we know full well that they’v ...

As the year is gradually coming to a close, we need to look at how marketing may or may not change over the next year. Some marketing strategies will continue to be successful and worthwhile, some won ...

Since the introduction of social media over the past two decades, marketing has changed. We have seen an increase in direct engagement with clients and customers alike as we strive towards a more inte ...

In an ocean of same old same old, The Blogfather gives you a few pointers on how to create stand out, before giving the banks both barrels. Anyone who is even vaguely familiar with us at Gasp knows we ...

  Is your packaging Instagram ready? We are all familiar with the demands and interests of generation Z, the visually driven, emotionally empowered and experience seeking consumer.  We may even find o ...

What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more. Packaging is often ...

Your target audience is wandering around many channels, and face-to-face events are one of them. B2B events connect you with other businesses that you can work together. But, every success story requi ...

When it comes to marketing channels, email still reigns supreme.  And it’s easy to see why.  According to Statista, 3.9 billion (yes, billion) people around the world were email users in 2019. And wha ...

This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang. She created that job title herself, as part of always looking to question t ...

This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. Brian’s stellar career includes a period as Marketing Director for Media and Sport at ...

This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, ma ...

Experiential marketing is a technique which aims at creating an experience between the consumer and the brand. Today, the consumer is not only asking for a quality product, or a brand with good values ...

All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). It’s the ...

Marketing automation is the process of using technology to help you streamline your marketing efforts so that you can make them more effective. Essentially, it helps you keep your marketing all in one ...