Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social media platform, LinkedIn, saw a 60% increase in user content creation and 55% of UK buyers revealed they will continue to shop online even when the high street re-opens its doors. The COVID-19 pandemic has certainly accelerated the use of digital and now as we embark on another 12 months of change, it’s vital for brands to keep pace with the latest tech developments in order to resonate with their target audience and remain at the forefront of their marketplace.

At the end of last year, we ran a survey to give marketers the opportunity to reflect on the key challenges they’d faced in 2020 and to look ahead to 2021. Our findings include insights into which online channels marketers expect to be the most effective, whether or not they plan to increase their marketing spend, how they plan to measure success and more.

Since the turn of the millennium, the buzzword “digital transformation” has been thrown around by companies pledging to digitise their operations and bring their organisation into the future. Often, the grand plans companies resorted to were resource intensive and took years to complete – the result being that gaping holes emerged once these incentives were delivered, with numerous business needs left un-addressed. That was of course, until the onset of the coronavirus pandemic in early 2020.

More than half of organisations plan to increase their investment in renewable energy, energy efficiency, and smart building technology in 2021. This is according to Johnson Controls’ annual Energy Efficiency Indicator survey. Interestingly enough, these business plans are comparable with investment trends that came after the 2010 recession; now likely a result of preparation for the post-pandemic world. 

2020 changed work—where we work, how we work, how businesses view work, and our expectations of the tools we need to do work. The overnight shift to a digital work environment in March last year created unprecedented challenges for every organisation but also created untold opportunities. I’ve reflected on some of the key learnings from a turbulent year and have built some resolutions I feel all businesses should consider in order to truly thrive in 2021— ‘the year of the comeback’—and beyond.

As manufacturers, engineering and science-based companies grapple with the effects of the pandemic, Move Marketing’s Alex Cairns explains how using a strategic planning framework can help B2B-focused companies strike the right balance between self-preservation and pinpointing opportunities to attack competitor market share.

 

Are you still working from home? Many businesses still have some, if not all, employees working from home and as time rolls on, it becomes increasingly challenging to keep being productive when working away from the office. 

As a result of the unprecedented times we are living in with COVID-19, many people now find themselves working from home and trying to stay productive. There is a lot of uncertainty at the moment but there are ways we can maintain some kind of normality through our work which can be just as efficient and rewarding. The LeadByte team came together to give you our top tips for keeping up with work during this difficult time.

This is the question in both your minds and ours. What will the post-COVID world look like, more especially, what will it look like for this industry in particular? Well, no one can answer this question definitely right now but we can look at history and see how and in what ways lead generation will be impacted. Crises in the past show that often there are long-lasting changes in the law and in the way people behave.

With 2020 falling into the hands of a global pandemic, many businesses are finding it difficult to stay afloat. 

It is easy to feel stressed and unmotivated while stuck in lockdown, our homes can suddenly feel more like a prison then our safe havens and our worries seem to pile up faster than usual! Stressed and anxious are two words we have heard more in the last month then we have in the last year! While the stress is warranted in this very scary and sad time, there are things we can do to help us feel stronger and less stressed even in this environment. At LeadByte we aim to assist our clients where we can to help minimize stress, this blog post aims to provide some useful tips to help destress during the lockdown.

This year’s ad spend is projected to be the lowest recorded since the 2009 recession. This is not the end of the world in fact, we know a few ways you can swing this bout of bad luck to your favor! How do you say? Take a look at the article below and find out!

The effects of covid19 will be long-lasting and at this time none of us know how long-lasting! This is why it is best to make the necessary changes to our business models as early as possible. If you own, manage or work at a business, you will be aware of the struggle many businesses are going through trying to keep up their sales in this unprecedented time. We at LeadByte have been dealing with the same difficulties which is why we are going to show you how you can maintain and even increase your business sales by doing these six things!

Let’s be honest, over this period of lockdown we all need help. Whether it’s at home with cleaning/looking after children or in our businesses with managing/nurturing leads, the list goes on! 

From a very well known, and oft-quoted PWC report in 2019, many of us will be familiar with the stat that 1 in 3 customers will walk away from your brand after just one negative experience. Multiple similar studies echo this, always with the same message

Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.

We all crave trends at the best of times. And when uncertainty strikes and massive potential structural resets in economic and customer behaviour loom, it’s natural to question how data should help us to manage the transition.

noCRM.io is a fully remote company so our team has always worked from  a distance since the beginning. We not only find that it has many advantages in terms of being able to remove the geographical cap on hiring talent from across the globe, but it also greatly boosts our team’s efficiency. Given the current situation where many companies are being forced into a partial or full remote-working setup, we thought it would be a good idea to share our experience as a remote company with these three essential tips.

Founded in 2005, Lynchpin help organisations use data to accelerate growth, increase sales & marketing efficiency and improve customer experience. You can learn more from their example case studies.

 

An expert and bespoke approach to data analytics enables organisations to survive and thrive in these rapidly changing times, says Andrew Hood, chief executive of Lynchpin

The COVID-19 crisis evidently provides us with a glimpse into a future world – one in which ‘digital’ has become core to every man’s interactions, forcing both the organizations and individuals to further up the digital adoption curve almost overnight.

Covid-19 has focussed the mind of companies and workers across the world on business continuity planning, yet it’s still one of those things that people think won’t affect them!

The subject of Artificial Intelligence (AI) in marketing is something that is often lost in the background of day to day tasks. Many marketers seem to be against it, or even afraid of it. A recent rep ...

User loyalty is simple: Make users happy and they’ll consistently come back. Even better, they’ll tell their friends about you, their friends will come and the cycle will continue.

The BPMA attended the EXPO in March 2019 and have teamed up with We Are Promotional Products to create this infographic which summarizes Jon Birrell’s seminar called; HOW BRANDS GROW WHEN THEY USE PREMIUMS.

In recent years, it has become an increasingly popular opinion that the similarities between B2B and B2C marketing are growing.

Digital marketing is here. It has been here for enough time that it is essential that every company must implement a strategy for it.

Homes are becoming smarter. You can now turn on the radio, turn on the lights and find out the weather forecast without even pressing a button. How, you ask?

B2B marketing is important. It’s also highly professional, but that doesn’t mean that it can’t be fun!

While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy.

As with everything in human nature, marketing trends change and develop as time goes on. Thinks will be popular or effective for a while, but eventually they’ll become outdated

Influencer marketing. What is it? Many believe that it is simply a reinvention of the age-old technique of paying a celebrity to appear alongside your product even though we know full well that they’ve never used it.

As the year is gradually coming to a close, we need to look at how marketing may or may not change over the next year.

Since the introduction of social media over the past two decades, marketing has changed. We have seen an increase in direct engagement with clients and customers alike as we strive towards a more interactive world.

In an ocean of same old same old, The Blogfather gives you a few pointers on how to create stand out, before giving the banks both barrels. Anyone who is even vaguely familiar with us at Gasp knows we ...

We are all familiar with the demands and interests of generation Z, the visually driven, emotionally empowered and experience seeking consumer. But what does it all really mean for brands?

What is the purpose of your package? Is it to protect your product, create shelf visibility or carry important information? In an ideal world it should be all of the above and more.

Your target audience is wandering around many channels, and face-to-face events are one of them. B2B events connect you with other businesses that you can work together.

When it comes to marketing channels, email still reigns supreme. And it’s easy to see why. 

This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang.

This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. He talks to us on his time in the Defence sector, his move to Marcoms, the pressures faced working in B2B, his encounters with the Sith

This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, marketing and psychology then come tuck in.

Experiential marketing is a technique which aims at creating an experience between the consumer and the brand.

All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel)

Marketing automation is the process of using technology to help you streamline your marketing efforts so that you can make them more effective. Essentially, it helps you keep your marketing all in one ...