Who is this course for?
This course is for marketing learners looking for an in-depth update and rundown of the SEO landscape today.
What to Expect
This course is a 3.5-hour-long session and will involve a mix of presentations and practical tasks. It will also take a deep dive into attendees' websites, giving tips and advice to implement there and then.
Key Takeaways
Attendees will leave with:
- A clear view of what has actually changed in SEO in 2026 and what is just noise
- An understanding of how AI search is affecting their organic performance, and how to explain that to their leadership team
- A framework for prioritising SEO work based on commercial impact rather than activity
- The ability to spot the most common technical and content problems on their own website
- A follow-up session to get their questions answered once they're putting it into practice
Course Overview
Prior to the course, we will send out a short questionnaire to understand a bit more about your website, sector and search challenge you're struggling with the most.
Itamar will review them all and build some examples and advice around these sessions for a more tailored approach.
Course Content
1. Where SEO stands in 2026
What has genuinely changed over the past year, what still drives results, and where marketing leaders are currently wasting budget.
2. Search behaviour and AI
How AI Overviews, ChatGPT and other assistants are changing the way B2B buyers find companies, what that does to organic traffic numbers, and how to report on it honestly at board level.
3. Content and keyword strategy for B2B
Choosing topics that map to pipeline rather than raw traffic, and structuring a site so both search engines and AI tools can understand what the business actually does.
Break
4. Live website review
Itamar will select three or four of the submitted websites that best illustrate the issues showing up across the whole group, and audit them live in the room.
5. Measurement and next steps
The metrics worth looking at in the AI search era and a Q&A drawn from the questionnaire responses.
Meet the speaker
Itamar Blauer is a marketing and growth leader, author, and international speaker specialising in SEO and digital marketing.
His digital journey began at nine years old, creating digital assets and ranking content before he even knew what SEO was – a passion that’s since evolved into helping businesses of all sizes, from ambitious SMEs to billion-dollar global brands, grow their online visibility through data-driven, user-focused marketing.
As a recognised thought leader in the industry, Itamar is the author of “Keywords for SEO” and host of the “SEO Unplugged” podcast. He regularly speaks at conferences and events around the world, sharing actionable insights on SEO, content strategy, and the future of digital growth.